Product. It's about the resident experience.
We are real estate "junkies", but the truth in senior living is that beautiful buildings do not generate NOI on their own. It's what happens inside that counts. The resident and family experience is almost exclusively controlled by the front line staff, as they are closest to the "customers". This fact, combined with quality social engagement and wellness programs are essential levers for market reputation... and ultimately sales.
People. Without them we have no business.
Prospects choose our communities, ultimately, because they find one that "feels right". Price, amenities, and location all matter- of course, but if it doesn't "feel right", nobody is going to move a parent or loved one in. Period. Ask yourself: "Who is closest to the residents?" and "How are we finding and keeping the very best, since they are our product?".
Process. Critical thinking on what matters most.
All too often we see teams working hard but not doing the right work. What work gets done is more important than work just getting done. It's the 80/20 rule all wrapped up in focus, urgency, and measurements.
NOI is an outcome.
We have proven, time and again, that NOI is an outcome of an equation combined of three critical operational components that cannot stand alone. People + Product + Process = NOI. It's just that simple, but easier said than done. That's how we work; in a whole-systems manner and we stand beside our clients to make a measurable IMPACT™ in record time.